Product agency hello@appoint.agency

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Appoint is a digital product agency built around a compact senior core team — combining strategy, design, and engineering to build products that are clear in direction, reliable in delivery, and scalable over time.

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What we do

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Key deliverables

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Outputs

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Viora Health

HEALTH TECH · 2025

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Jet Star

LUXURY BOOKING

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Naml

Ecommerce / UAE

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PocketHealth

TELEMEDICINE · 2024

How we work

We work as an extension of our clients’ teams. Our process reduces uncertainty, supports informed decision-making, and ensures predictable delivery — without unnecessary overhead.

Discovery & Alignment

Business objectives, users, and constraints — shared understanding and aligned expectations.

Planning & Validation

Scope, roadmap, and feasibility — a validated plan balancing speed, quality, and scalability.

Design & Build

Design and engineering in parallel — working product increments delivered predictably.

Launch & Stabilisation

Release support, quality checks, and monitoring — a stable, production-ready release.

Iterate & Scale

Feedback, optimisation, and scaling support — continuous improvement aligned with business goals.

What clients hire us for

Senior guidance, reliable execution.

Clients usually come to Appoint when clarity, speed, and quality all matter at once.

( 01 )

Launching a new product or MVP

→Turning an idea into a validated, buildable product

→Defining scope, priorities, and a realistic roadmap

→Designing and building an MVP ready for real users

→Avoiding early technical and product debt

( 02 )

Fixing or rescuing a struggling product

→Clarifying product direction after stalled progress

→Improving usability, performance, or scalability

→Re-architecting or stabilising existing systems

→Bringing structure and momentum back to delivery

( 03 )

Scaling an existing platform

→Preparing products for growth in users, data, or complexity

→Improving architecture, performance, and reliability

→Introducing design systems and clearer product processes

→Supporting ongoing iteration without disruption

( 04 )

Extending internal teams

→Adding senior product, delivery, or technical leadership

→Supporting teams without increasing permanent headcount

→Bringing structure to fast-moving or under-resourced teams

→Acting as a reliable long-term delivery partner

Have a product in mind?

Team

Senior only.

Shadi Movahed

CO-FOUNDER
Project Management & Delivery

Owns delivery execution, planning, and coordination across teams and stakeholders. Ensures projects move forward predictably, transparently, and on schedule.

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Mohammad Maher

CO-FOUNDER
Product Experience Management

Responsible for product experience, interface design, and design systems. Ensures usability, consistency, and scalability from early concepts to production.

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Mahdi Mahmoudian

Engineering & Technical
Architecture

Leads technical direction and delivery quality. Designs scalable, secure systems and ensures engineering standards are upheld throughout the product lifecycle.

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Amirali Mohammadi

Product Strategy & Product Management

Leads product discovery, strategy, and decision-making across engagements. Aligns business goals, user needs, and technical constraints so teams build the right product — not just ship features.

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Contact

Appoint us.

hello@appoint.agency